Made in Montana · Built for fence contractors

Send the bid from the truck, not the kitchen table.

Fence bids in 5 minutes, and know your profit on every job. TrueLine turns your measurements into a priced, professional quote: every post, picket, and bag of concrete counted, your margin shown before you send, and every follow-up tracked.

14-day free trial · no card needed · cancel anytime

A TrueLine estimate: a 210-foot cedar fence with every material priced line by line, the total, and the profit.

To the centEvery post, picket, and bag of concrete priced from your own price sheet

Profit firstSee cost, price, and margin before the quote goes out

Crew-safeCrew phones get the job and load list, never your prices

14 days freeNo card, no contract, cancel anytime

Features

From the tape measure to a signed job, without the paperwork.

Estimates that price themselves

Enter the linear feet, height, gates, and ground. TrueLine counts every post, rail, picket, and bag of concrete, applies your prices and markup, and shows the total and your profit, line by line and to the cent.

The estimate screen with materials, labor, total, and profit.

Quotes that look like a big outfit sent them

A clean, branded quote with your logo, ready as a PDF to email or text from your phone. No app for your customers to install.

The customer copy of a quote with the company's logo and a clear total.

Follow-ups that don't let warm leads go cold

TrueLine tracks every bid and tells you who to call today, with each customer's history one tap away.

The Bids screen showing bids due for a follow-up today.

Also included: the crew schedule, crew phones with QR sign-in, job check (what you bid against what it really took), customers, and your own price sheet and rules.

Pricing

One plan. Everything included.

Best value · 2 months free

Yearly

$799.99/year

Works out to about $66.67 a month

Start free trial

14-day free trial, no card needed. Cancel anytime. No contracts.

Everything included

  • Unlimited estimates and bids
  • Branded quotes and PDFs
  • Follow-up reminders
  • Customers and history
  • Crew schedule and crew phones
  • Job check: bid vs. actual
  • Your own price sheet and rules

Add-ons, coming soon

  • Lead finder
  • Online payments
  • AI estimate builder
  • Review requests
  • Text messaging
  • Custom look: your colors and theme

About

Built for the people who still dig the holes.

TrueLine was built in Montana by people who've worked on fence crews. We've set posts in frozen ground, loaded the trailer before sunrise, and typed up quotes at the kitchen table long after dinner.

The big outfits have estimators, office staff, and software that costs a fortune. Most fence companies have a truck, a tape measure, and a stack of quotes waiting for them at night. That isn't a fair fight, and it shouldn't cost you your evenings.

So we built the tool we wanted: measure the job, and TrueLine counts every post and picket, prices it from your own sheet, shows your profit, and sends a quote that looks as sharp as anyone's. Plain pricing, no contracts, and your data is always yours.

Questions

Straight answers.

How accurate are the material costs?

They come from your own price sheet: your supplier prices, your markup, your rules for waste, concrete, and labor. TrueLine does the counting and the math, to the cent. Job check then compares what you bid against what the job really took, so your numbers get sharper over time.

Do my customers need to download an app?

No. They get a clean, professional quote as a PDF by email, or you text it from your phone.

Can I use it on my phone at a job site?

Yes. TrueLine runs in your phone's browser, with nothing to install. Measure, price, and send the quote before you leave the driveway.

Can my crews see my prices?

No. Crew phones only ever receive the job, the load list, and the checklist, never prices, costs, or profit.

What's the cancellation policy?

Cancel anytime in a couple of clicks from Settings → Billing. There are no contracts, and nothing is deleted. You can still view and print everything.

Do I need a card for the trial?

No. Try everything free for 14 days. You only add a card if you decide to keep it.

I'm not a fence contractor. Will it work for me?

TrueLine is built for fence today. Tell us your trade when you start your trial, because more trades are on the way.

Get your evenings back.

Start your free trial. Tell us a little about your company and we'll set you up and send your sign-in, usually within a day.

14-day free trial · no card needed · cancel anytime

Or email keenan.seltzer@gmail.com.